Hi, it’s Randal, head writer at Cadence.

Your prospects like stories, and you like stories that convert prospects into clients.

Your story, in your voice, with character and clarity: that’s my specialty.

For copy that converts, I offer:

  • the research skills of a Ph.D.,
  • the reliability of a college dean, and
  • the verve of a rocknroller.

I’m also an award-winning author.

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A taste of what I do.
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Landing pages. Web copy.
Other sources of joy
for your clients.


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Premium ad copy, remixed.


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I taught courses in sociology for 10 years, worked as an academic dean for 11 more, and then I joined a band. I also studied marketing and worked in PR. I draw on these experiences to understand your market niche and your clients’ needs, and I deliver results-oriented stories to ensure the growth of your business.
my book
Stealing recounts how The Clash fell in love with America, and how America loved them back.

  • IPPY Award winner, 2015
  • Best-of-the-year music books, Los Angeles Magazine
  • A 2014 best book of the year, Huffington Post UK


Let’s make good things happen together.

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Cadence (kā’-dən(t)s): a rhythmic flow of a sequence of sounds or words. Hence, our logo, which spells “rhythm” in Morse code:logo translation -- sept 2018Method. For your website, I use your voice to tell your story. Your voice is the easy part. You use a certain voice with your clientele, and that voice has a certain rhythm and uses particular words. Your story or even your company’s story, though, that’s the wildcard. It’s woefully difficult to tell your own story: you know your story, but you’re in love with the director’s cut naturally, and your clients, well, let’s get them started with the trailer. Your story, your voice, with character and clarity: that’s how I help you turn prospects into clients.


Customers on Cadence

Brilliant and insightful, Randal can illuminate the sense and meaning of any content. I worked with Randal for more than 10 years both as his colleague and as his supervisor and had the pleasure of reading and using the many outstanding written reports and projects he completed for our office. He was our ‘go to’ writer, editor, and content developer, and we were always thrilled when he was responsible for a project because we knew he would complete it on time and with his own special spark of genius. The consummate professional, Randal never missed a deadline or produced anything less than the excellent work he is known for. He brought wit and humor to everything he did and is was an absolute delight to work with. I highly recommend Randal to anyone seeking a writer or wordsmith for any type of project.

For starters, here are 3 keywords to describe Randal: insightful, effective, and efficient.

I hired Randal to rewrite copy on my website. After he did such an amazing job capturing my voice, I added my professional bio page to the project, too.

In the discovery phase, Randal asked a host of smart questions and, a few days later, we reviewed in real time on google docs a variety of mission statements and taglines, and he incorporated my suggestions as we spoke. He was also able to deliver the work a day early so I could review it with one of my mentors. My mentor and I both love it as delivered: it’s great as a sales funnel, and it captures my voice and my sensibility, too.

I look forward to working with Randal again on future projects. If you need help with your web copy, talk to Randal.

Randal has helped me with proof-reading my writing, and more importantly, editing it for clarity and cohesiveness. Randal has a great aptitude for understanding his client’s needs, and quickly and efficiently turning around a piece of writing. His suggestions are mostly right-on and timely. I would highly recommend him as a reliant professional that can ensure that you translate you ideas and vision and put them out there with confidence.

Randal’s done a great job on two fronts for my shop: first, he devised a program for us to provide more value for our steady clientele during the winter and to motivate them to shop here year-round (rather than at online bike shops). He also did a bang-up job on our website, and really captured the ethos of the shop with our new tagline: ‘We keep you pedaling, safe and sound and smiling.’