Take on one entry in Ana A.’s super-smart Sociology of Business. Add clarity, concision and cadence. Enjoy!
Douglas Adams suggested the answer was 42. When it comes fungi and measles, the answer is 600. And counting.
So many of the great thinkers in marketing, from Seth Godin to Simon Sinek to Amy Morin, invoke the “lizard brain” (or reptilian brain) as something to reckon with–in prospects, clients, and yourself. It’s synonymous with the limbic system, which–through instinct and mood–controls drives (hunger, sex, dominance, care of offspring) and fundamental emotions (fear, pleasure, anger).Continue reading “The power of metaphors”
As kids, we knew that summer commenced in June, ended in August, and school resumed in September. As adults, we learned about equinoxes and solstices and that days got longer all winter–even if it didn’t feel that way. For many kids, this weekend marks the halfway point of summer. I find it’s a good time,Continue reading “Setting Goals, Marking Time, & John Cage”