The power of metaphors

So many of the great thinkers in marketing, from Seth Godin to Simon Sinek to Amy Morin, invoke the “lizard brain” (or reptilian brain) as something to reckon with–in prospects, clients, and yourself. It’s synonymous with the limbic system, which–through instinct and mood–controls drives (hunger, sex, dominance, care of offspring) and fundamental emotions (fear, pleasure, anger).… Read More

Setting Goals, Marking Time, & John Cage

As kids, we knew that summer commenced in June, ended in August, and school resumed in September. As adults, we learned about equinoxes and solstices and that days got longer all winter–even if it didn’t feel that way. For many kids, this weekend marks the halfway point of summer. I find it’s a good time,… Read More

The economy of feedback

I’m kicking the tires–or maybe the table legs of my desk is a more apt metaphor–on another book. It’s a baseball project, and I am sending out queries to agents. Soon thereafter, I receive rejections akin to “Dear John” break-up letters, and some offer astonishing clarity: “it has been determined that Mr. X will not… Read More

Thinking into action–or vice versa

“The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny…’ ” Isaac Asimov I found this delicious epigram in a book on entrepreneurship, but I’m thinking of it more as an adage for fostering self-awareness. We’re humans (so we’re already amazing), but we’re flawed, too, and… Read More