Lab Notes #12: Securing Customers for Life

You’ve seen the news on fitness and the American diet. It’s not good. In “Our Food Is Killing Too Many of Us,” authors Dariush Mozaffarian and Dan Glickman outline the dismal state of the union: More than 100 million adults — almost half the entire adult population — have pre-diabetes or diabetes. Cardiovascular disease afflicts… Read More

Lab Notes #9: Write Makes Right: Pushing the Best Lever for Self-motivation

In a recent study on weight reduction (full text here), researchers found that dietary self‐monitoring correlates strongly with short‐ and long‐term weight loss.  When I first heard about the study, I figured: oh, the power of the written word strikes again. Whether your mission is your health or your business, words matter, and words motivate.… Read More