The power of metaphors

So many of the great thinkers in marketing, from Seth Godin to Simon Sinek to Amy Morin, invoke the “lizard brain” (or reptilian brain) as something to reckon with–in prospects, clients, and yourself. It’s synonymous with the limbic system, which–through instinct and mood–controls drives (hunger, sex, dominance, care of offspring) and fundamental emotions (fear, pleasure, anger).… Read More

My own fanboy tale

Back in the day, I had a soft spot for moody boys with spiky hair, and for Echo & the Bunnymen’s lead singer, Ian McCulloch, in particular (third from the left, of course). In this essay at Harper’s, I recount seeing them twice: once when I was 15, and 31 years later. Fandom’s a lot different… Read More