Happy Valentine’s Day, punk-y rock style

Happy St. Valentine’s Day, punks and rude boys and rude girls alike! Now most punks circa ’77 steered clear of the sentiment of love. The Pistols’ Steve Jones indicated that the priority wasn’t music, but “chaos.” The Clash and The Ramones followed suit, foregoing love songs for tales about boots and boredom, brats and baseball… Read More

CollegeNow: making the odds more favorable

It’s National Mentoring Month, and I really enjoyed attending yesterday’s MentorInCLE Connect event (a hashtag#CollegeNow production). It’s a great opportunity for mentors and mentees to check-in face-to-face and to take stock of the impact of this program on regional college students. Yesterday Board Chairman Mark Ross (who hails from Mentor–ha!) reported that, for the first… Read More

The power of metaphors

So many of the great thinkers in marketing, from Seth Godin to Simon Sinek to Amy Morin, invoke the “lizard brain” (or reptilian brain) as something to reckon with–in prospects, clients, and yourself. It’s synonymous with the limbic system, which–through instinct and mood–controls drives (hunger, sex, dominance, care of offspring) and fundamental emotions (fear, pleasure, anger).… Read More

Pilot Program: Green Light Means Go!

Good news! After nearly a year of planning, meetings, and paperwork, the pilot project I’ve been working on for a client just got the green light. It involves three accredited colleges/universities, so we had to jump through the hoops of Institutional Review Boards, of course, as their job is to ensure that research involving human… Read More