The power of metaphors

So many of the great thinkers in marketing, from Seth Godin to Simon Sinek to Amy Morin, invoke the “lizard brain” (or reptilian brain) as something to reckon with–in prospects, clients, and yourself. It’s synonymous with the limbic system, which–through instinct and mood–controls drives (hunger, sex, dominance, care of offspring) and fundamental emotions (fear, pleasure, anger).… Read More

Pilot Program: Green Light Means Go!

Good news! After nearly a year of planning, meetings, and paperwork, the pilot project I’ve been working on for a client just got the green light. It involves three accredited colleges/universities, so we had to jump through the hoops of Institutional Review Boards, of course, as their job is to ensure that research involving human… Read More

When in Doubt, Improvise

Upon joining the gig economy in 2017, I encountered the same lesson over and over: you don’t know what you don’t know. For the Muggles among us, those lessons can hide in plain sight, like a wizardly portkey, but you can stumble into them, and in turn, be transported into situations in which the rules… Read More

My own fanboy tale

Back in the day, I had a soft spot for moody boys with spiky hair, and for Echo & the Bunnymen’s lead singer, Ian McCulloch, in particular (third from the left, of course). In this essay at Harper’s, I recount seeing them twice: once when I was 15, and 31 years later. Fandom’s a lot different… Read More

On Foot with the Tours of Cleveland

1972 was a good year for dynamite and the wrecking ball. In St. Louis, the razing of Pruitt-Igoe, a low-income housing complex built in 1956, led Charles Jencks to conclude that “modern architecture died in St Louis, Missouri on July 15, 1972.” Postmodern architecture embraced a less functional, more playful spirit, which culminates in Cleveland… Read More