Notes on Our Name and Logo
Like good music, good writing employs phrase lengths and rhythms in a pleasing way. Musical cadence (i.e., its rhythmic construction) often relies on standardized phrasing (e.g., twelve-bar blues), but compelling music and compelling writing often stack their respective building blocks in novel ways.
Take The Beatles’ “Yesterday,” which is widely regarded as one of their finest tunes:
“Yesterday” includes no choruses, and the verses are seven bars long (rather than standard four- or eight-bar phrases). Even with repeated listening, the odd phrase length remains pleasing to the brain. Here’s a nice analysis of the song’s structure.
Many smart people had many kind things to say about Stealing All Transmissions: A Secret History of The Clash, which won a nice award and made two best-of-2014 lists. John Koenig’s review includes one of my favorite comments:
… a great music book causes your toes to tap. Author Randal Doane brings sweat to my head with his words. As Hemingway said, this is the “true gen” [i.e., genuine and thereby useful information].
While writing Stealing, I listened quite often to The Clash’s London Calling, and the book’s toe-tapping cadence reflected The Clash’s stylistic mastery of reggae, rockabilly, and rock steady. Hence, Cadence Editorial Services, and our motto: “the meter is the message.”
The blue, six-block logo spells “rhythm” in Morse code, using the visual representation of dots and dashes configured by AG Reinhold. (Click the image to enlarge.)
Our URL includes “NEO,” since we’re based in Northeast Ohio.
Thanks for checking out Cadence. Let us help you find your rhythm and your voice.
Randal Doane, captain
Randal Doane is an award-winning writer who grew up in the San Joaquin Valley of Northern California. After stops at four different colleges, he packed his bags and degrees from UC Santa Barbara and San Francisco State University for New York City. After five, fun-filled years in Manhattan and Brooklyn, Randal absconded to the Midwest, and set up shop in Northeast Ohio, where he taught courses at nearby colleges and worked as a college dean. In 2014, Randal joined the world of commercial letters with Stealing All Transmissions: A Secret History of The Clash (PM Press), which won him modest fame with critics and aging punk rockers. After 11 years at Oberlin College, where he wrote and edited materials for a variety of constituencies, he founded Cadence Editorial Services. For fun, Randal keeps good company and a steady cadence on his road bike, and paddleboards with his daughter and his dog. (We have two boards, and Seamus rides with me.) Randal remains happily and gainfully married.