The 511 / December 28, 2020
For information in the 20th century, we called 411. The 511 includes:
- a handful of paragraphs about health tech or some other science-y thing
- 1 sentence for reflection (and maybe a laugh), and
- 1 track I’ve currently got in heavy rotation.
Welcome to the 13 people who started following my blog in the past couple of weeks. The holiday threw me off schedule, but I’m back at it today.
Your personal thermostat: Embr Wave
While doing some NSF-related research for a client, I came across Embr Wave, who ran the SBIR-NSF gauntlet successfully, and now there product’s on the market. And it’s doing well. I don’t know how many units they’re moving, but nearly 1000 user reviews give it 4+ stars … or, well, you know what I mean :).
They’re also fundamentally an honest bunch: it’s presently marketed as a device for (menopausal) women, but their origin story is considerably less high-minded.
Women now claim the roles of CEO and Head Product. Good on them — and probably good for business.
I had a fortuitous December work-wise, signing a couple decent sized agreements for branding work just ahead of the holiday. To share the joy of the season, I bought a bracelet for a dear friend of mine. Since she’s relying on its benefits at night, I decided to take it for an afternoon spin.
The platform includes the bracelet and, of course, the phone-based app. The bracelet’s comfortable — and surprisingly so. I never, ever wear a watch while I’m typing, and I’m totally fine with this thing on. The preset sessions work fine for my current use: you can roll it up or down by degree of warmth or chill for 10 minutes, and it works at roughly 3 to 5 second intervals to thermoregulate your wrist and, ideally, spread a sense of warmth (or chilled comfort) across your body. The heat is localized, of course, so I don’t see myself cranking this baby up past 6 or so. But so far, so good.
They seem like a small operation, so I’m not expecting some sorta HAL-like AI to lurk inside the app. Still, it seems as if the Embr app could accommodate some custom programming for, say, 8 hours of sleep, with disruptions expected at definable intervals. (My own understanding of menopause is only second hand, of course.)
The company offers a generous return policy, too, and they’re still in holiday sale mode through Thursday. (I have, of course, no affiliation with this company.) Check it out @ https://embrlabs.com/pages/how-it-works.
5(1)1 — On structures for empowerment
51(1) — In rotation: Ella Fitzgerald’s “Winter Wonderland”
A perfectly fine song made brilliant by the greatest singer of the 20th century.
Please share this post with someone you know who’s interested in health, leadership, and music.
I’m also on this thing called Twitter (@randaldoane). While it may be a passing fad, let’s connect, just in case it proves enduring.
If you want to talk about branding and marketing in medtech, or a newsletter that needs more pop, drop me a line over here.
Today, everything’s hotlinked above. Thanks!